Scent and experience
Scent can be used in a lot of creative and effective ways for point of sale activities, advertising, events etc.
The power of scent is being discovered by more and more people. Feelings, emotions, decisions and behavior are strongly being affected by it.
Scent can also be used as a part of architecture and of course for aromatic causes in public areas where guests, employees or patients are which creates different goals. For example, calming or activating, bringing the peacefulness or increasing concentration levels.
Scent creates direct and pure emotional responds. Like no other sense scent brings back personal memories and that will influence the preferences for products.
Many researches have proven that scent has a positive influence on the human well being.
Smell is connected to that part of the brain which creates emotions, memories and fantasies. Love passion , fun, joy, pleasure and every emotion will be discovered by your nose. The memories that are associated to the scent are the ones that stick with you the most.
Scent as a survival mechanism. If you come in a new environment, scent will be the first sensation and the first impression which decides if the place is fun or not good like clean and dirty but also is fit is save or unsafe.
Scent will work more effective than the other senses because the cells in the nose are directly connected to that part of the brain which regulates the urges like hunger, thirst, sex and aggression. Scent brings up powerful emotions, memories and images. Your sense of smell is also hard to turn off and will keep the memories – in this world with an overkill of visual information – relatively long in mind.